In addition to branding rights, the offer entails Paulaner holding pouring rights inside the Allianz Arena and conducting lover occasions and competitions in collaboration Together with the club.

The collaboration, operating until eventually 2025, entails promoting activities like a existence around the LED advertising and marketing boards at your home matches with the Allianz Arena.  

MUTU wrote:What does registered club associates have nearly anything to carry out with sponsorship? All Adidas treatment about is just how much publicity their shirt will get. You walk in bars in any place beyond Germany and you simply're more very likely to see Man Utd on their own Tv set than Bayern. Heck, till comparatively recently it wasn't even legal to watch Bayern matches from Malta as there wasn't anybody broadcasting Bundesliga matches.

Deutsche Telekom’s logo can even be noticed inside the stands, as its personnel at Bayern’s matches use white raincoats and sit jointly in what Jung phone calls an “iconic” “T” form.

Bayern Munich continues to glow with its most up-to-date signings and recent stars. England’s top striker Harry Kane joined the staff in 2023, bringing a fresh dynamic to the club’s assault.

I consent into the sharing of applicable person details and my electronic mail handle with associates of FC Bayern. I recognize that I'm able to revoke this consent at any time with result for the long run.

The deal extension with Telekom has currently been hinted at in the past several weeks, and as of today, now it is official. Telekom will stay the main sponsor with the German document champions until 2027. The initial contract has become extended by 5 years.

German multinational software package large SAP is a lengthy-time spouse of the club (due to the fact August 2014) and presently sits on their own Platinum tier of partners.

Apple New music will deliver the workforce and supporters with Unique playlists, and likewise with exceptional movies for instance what occurs during the locker rooms ahead of and following a video game, and interviews with several of the players.

A minimum of we make up for the viewerships by advertising many shirts, That is why we nonetheless have quite an honest deal from Adidas.

The agreement also includes gamers' involvement in manufacturer gatherings and participation in world wide interaction strategies.

“FC Bayern is delighted to partner with Key and produce the corporation on the German current market,” claimed govt board member Andreas Jung. “This partnership having a younger, dynamic manufacturer confirms our worldwide advancement and aims to reach a different audience for FC Bayern.”

SAP provides the club with analytics application to gauge shopper experience and player functionality facts. In February 2021, Bayern declared that they had employed SAP’s assist to standardise the HR processes throughout the club.

I am pretty happy to announce the partnership with this famous club that represents the legacy of soccer and it is established to get more info outline the way forward for this sport.

The Deutsche Telekom-Bayern relationship is becoming a staple of football sponsorships during the last two decades. Aside from entrance-of-shirt branding legal rights, the telecommunications firm has appreciated a fruitful partnership Using the Bavarians as it's got overseen the refurbishment with the club’s household ground, the Allianz Region, into one of the most technologically Highly developed athletics venues on the planet, in addition to several other supporter engagement and Neighborhood ventures.